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Find the best Pro diver’s watch at reasonable prices

If you are searching for a world class quality diver’s wristwatch at an affordable price, then you are looking at the right place. You will find an exact outline for choice after going through this Invicta watch review completely. You will find it to be a straight opinion of the actual buyers. So, here’s the winning list of watches from Invicta for a Pro diver like you.

  • The 0070 Pro Diver collections for men

There are two words to describe this piece. Magnificent art. Both in terms of appearance and working. It reads sophistication, class, precision along with time. Every part of this watch is a huge highlight.

Firstly, the bracelet is huge and sturdy and silver toned stainless steel. The bracelet is beautiful with the links connected intricately. It looks like a meticulous piece of art that befits even a king. The dial is deep blue in color with three sub dials that indicating minutes, date and month.

A date display is present at the four o’clock position. A darker blue toned bezel is fitted at the top. It is unidirectional with minute markers. The dial also has Tritnite hour marking in dots and all the three hands are also Tritnite. Making it possible to read the time in dark places.

A flame fusion crystal for protecting the case, Swiss quartz movement for precise operation and resistance in water up to 200 meters depth, reasonable cost are the few of the attractive features. You can purchase the same watch for slightly different price. The watch will be 18k gold plated replacing the silver tone everywhere and dial color will be either black or blue.

  • The sub Aqua collection

This is a favorite among buyers as per the Invicta watches review by the buyers. The striking silver and black colors have a fine contrast. The band is a combination of silver toned, brightly polished stainless steel and black polyurethane rubber. The pattern is very masculine and sporty. So, the case is also stainless steel fitted with unidirectional bezel which is also in silver tone.

The deep black dial with Tachymeter, the screw down pushers and the screw down crown and water resistance till 500 meters depth are some of the unique features of this watch. The hands, all three of them are luminous due to the Tritnite. The hour markers are also made with luminous Tritnite. A date window is positioned at the four o’clock position. There are three sub dials for indicating 1/10 second, 60 seconds and 30 minutes.

  • The Pro diver collection-model 6981

It is a huge hit among the buyers. The watch is very huge for real and very bold. So, the band is again a combination of gold plated stainless steel and black rubber. The highlight is the dial. You can find pictures online. Take a good look at the trio of sub dials with date a display window. It is water resistant up to 100 meters depth and weighs 1.1 pounds or half a kilo.

Ladies’ watches bloom with flowers, charms at BaselWorld

Jewelry and watch designers have eagerly met the growing demand among women who wish to wardrobe their watches. Women’s watches proliferated at BaselWorld, appearing in every shape, size, color and price point.

Pastel shades and feminine forms like hearts and flowers appeared most popular, and many designers seemed to have taken a cue from fashion trends while crafting their newest timepieces. Many of the women’s watches shown at Basel had straps made of nontraditional materials, from stingrays to pearls to silk.

The charm bracelet trend that has taken hold in the fashion jewelry arena has also asserted its influence within watches. Designers showed timepieces that hung on charm bracelets or were surrounded by tiny charms featuring letters, hearts, moons or stars. Other watches came with dangling briolette gemstones or pearls, reflecting a general trend in jewelry toward movement.


Several jewelry designers have noted the interest in fashion watches, offering timepieces with a distinct jewelry feel.

“Women are ready to invest in fine timepieces,” says Pippo National Sales Director Linda Gunn. “They’re more knowledgeable and they want to make an investment.”

Jewelry designers jump into timepieces

Jewelry designer Pippo, which launched its watch line in October, showed some exciting new pieces at BaselWorld. One highlight: the My Panse collection, which includes flower-shaped watches with topaz petals and diamond accents on bright sateen straps. Echoing a trend among many designers, the watches feature interchangeable straps and are streamlined to fit a woman’s wrist.

Another jewelry designer making the jump to watches is H. Stern, who crafted his Golden Stones watches to correlate to the jewelry collection by the same name.

It befits our tradition as a jeweler to have the watches come from the jewelry line,” says spokeswoman Andrea Hansen.

The watches use the same organic, asymmetrical shapes as the jewelry line, and come in a variety of materials including 18-karat gold, stainless steel and diamonds. Straps are made of leather or satin, and are long enough to wrap around the wrist three times.

But even traditional watchmakers have taken note of women with their collections this year. Watch company Ritmo Mvndo uses varying colors and textures to make all of its watches unisex, says spokesman Stefan Pollack. By adding colors like pink and baby blue, and dotting cases with diamonds, even their largest watches take on a decidedly feminine feel.

Philip Stein Teslar went in the other direction, creating a new women’s “mini” watch similar in size to a small bangle, with a slender case shape and a petite strap. Available in stainless steel or 18-karat gold, it comes with or without diamonds. Changeable straps come in satin, lizard and alligator, in hues like orange and kiwi.

The mini is our breakthrough in delivering what women want,” says spokeswoman Shaye Strager. “As much as women want the thick, chunky men’s watch, sometimes they also want a bracelet watch.”

Time plus fashion: the designers move in

Watches are the latest item to attract designer licensing deals. As watches become more of a fashion accessory, and consumers start buying wardrobes of watches, designers are capitalizing on the trend.

As Bill Blass sees it, “Watches have become like the concept of fragrances the consumer finds a label that suits him or her and buys it.’

Bill Blass watches are distributed by Robert Tabakow Co., a division of Jewelcor, Inc., based in Pennsylvania. Tabakow handles 10 other designer names including Givenchy, Nina Ricci, Oscar de la Renta and Pierre Cardin. A Jewelcor division, Gruen, manufactures the Blass watch line. Blass receives royalties between 5 and 10 percent, according to Earl Zimbler, vice president of marketing at Tabakow. The line wholesales from $45 to $135 and currently it is Tabakow’s biggest volume generator.

Through another licensing pact, Tabakow was recently named the exclusive distributor of Oscar de la Renta watches, manufactured by Martin Newman International. Martin Newman, owner, said the designer approves all designs for the watches, which wholesale from $60 to $125.

Tabakow will sign still another watch licensing agreement with Givenchy in June to be its executive distributor in the United States. “The watches used to be available primarily in our boutiques. We are expanding our distribution because the market for designer watches is rapidly growing,’ said an executive at Givenchy.

Steve Holtzman, vice president of sales at Tabakow, attributes the growth in the watch category to the success of Swatch watches.

“Swatch made watches a fashion accessory, and when watches became related to fashion, designers wanted to get involved,’ said Holtzman. “There is a lot of open-to-buy in the market, and good opportunities for watch manufacturers.’

Christian Dior is already an established watch name in Europe. Christian Dior-New York has licensed the Dior name to manufacture a line of watches for distribution in the U.S. by Memox Corp. Memox does private label watch lines for some major department stores. According to James DeMattei, vice president of Memox, Dior’s New York and Paris design staffs were involved in the designing of each watch in the collection, which took a year to develop. “We wanted the look of the watches to be clean and fresh, like the Dior look. The watch completes the total Dior look from head to toe,’ he said.

The collection will wholesale for $95 to $140; Dior will receive between 5 and 10 percent of sales in royalties. “We are in the fine jewelry price range and retailers are looking to develop this area, because there are so many watches at lower price points,’ said DeMattei.

Calvin Klein also recently introduced his watch collection by Emerich Meerson, which has licenseed the Klein name. The watches retail from $175 to $475, and opened in the stores in May.

As gold prices rise, retailers say gold watch sales follow

As the boom in all things luxury continues, retailers and manufacturers report heightened attention to gold watches from consumers who seek to make high-quality purchases.

We always sell more women’s gold watches than men’s gold watches because they’re given as gifts,” says Marcos Salerno, owner of Salerno Fine Jewelers in Elizabeth, N.J.

Salerno sees strong gold watch sales in both white and yellow gold–particularly those by Festina, a trend he attributes to the brand’s lower price point. Festina representatives say they have received similar feedback from other retailers.

The gold business in general–in yellow and white, but particularly in yellow–is going crazy right now,” says Phil Schwetz, Festina vice president, sales and marketing.

According to Festina President Larry Lichs, the rising price of gold and the inherent value of an 18-karat gold watch have helped drive the demand.

“People see [gold watches] as an investment,” he says.

Many retailers and manufacturers who spoke with NATIONAL JEWELER report rising sales of gold watches, although the color, price range and gender preferences seem to vary by retailer and region.

Representatives of Swatch brands Omega, Longines, Breguet and Tissot report higher demand for gold watches overall, as do those from luxury brands Patek Philippe and TAG Heuer.

“Yellow is strong, but on some models, we almost sell as many white gold as yellow pieces,” says Breguet U.S. General Manager Jean-Marc Bories. “The more esoteric the watch, the likelier it will be white. Yellow gold is safe, conservative, mainstream.”

At Tourneau, top sellers include white gold day-date Rolexes, rose gold pieces with complications from Jaeger-LeCoultre and Zenith, and ladies’ watches from Cartier and Patek Philippe, reports Senior Vice President Andrew J. Block.

“We are seeing a continuing trend in high sell-through of gold watches,” he says.

Jeff Horlacher, owner of Horlacher Jewelers in Colby, Kan., has upped the number of gold watches offered from his private-label brand, due to greater demand.

“Gold watch sales definitely seem to be higher,” he says. “I have been surprised by how well they have done lately.”

Horlacher says yellow, white and rose gold watches all sell well, with most falling into the $1,000 to $3,000 price range.

“We have been selling the daylights out of gold men’s watches,” says Sean Dunn, owner of J.R. Dunn Jewelers in Lighthouse Point, Fla. “People are really into bold watches these days.”

Men tend to prefer yellow gold watches, while ladies’ gold watches generally sell best in white, he says. Dunn’s top-selling brands include Breitling, Rolex and Corum, with gold watches routinely commanding $20,000 to $30,000 at retail.

Gold watches by Rolex, Patek Philippe and Cartier are in demand at Rummele’s Jewelers of Green Bay in Green Bay. Wisc., says manager David Tomaschefay.

“Men keep buying the watches in our market,” he says. “Guys used to buy gold chains and necklaces, but now they just buy watches. If a man owns one high-end watch, he probably owns three or four.”

Watchmakers turn back clock

Watch manufacturers are looking back in time – to the ’40s and ’50s – for inspiration for many time-pieces for fall ’90.

Resources stress modern watches with antique twists – such as mechanical operation or antique faces – are styles worth watching.

Tourneau, a watch company that retails both modern and vintage timepieces, is confident that mechanicals and quartz watches with antique faces will garner increased business. These styles conform with the retro influence in fashion, Jack Greiff, vice-president, Tourneau, said.

He pointed out that consumers develop “a sense of personal involvement with retro watches” because the life expectacy of these models is very long.

Greiff revealed at least one-third of Tourneau’s watch business involves retro looks this year, and he noted that percentage is increasing.

He noted antique-style watches “convey a sense of status and the finer things in life. They also are timely this year, no pun intended, because of the retro trend,” Greiff said. “Without the general mood in fashion, classic timepieces would not have been so popular.”

Chevignon, a resource that specializes in classic styles in everything from overcoats to accessories, will also feature antique-looking timepieces, said Joanna Hadjiyanis, vice-president of sales and marketing.

“I think retro has been growing and growing in importance because the trend toward timeless fashion is growing,” she stated.

Bernie Costelli, vice-president of sales for Perry Ellis Watches – a line that made its debut this spring – said three pieces in the 25-piece collection will convey a retro flavor. He added that the watch dial is stained rose, in keeping with the vintage look of the ’30s and ’40s.

“Buyers have gravitated to retro looks,” he said. “There is a feeling to antique-looking furnishings that tie in with what’s happening in fashion.”

Hamilton Watches, a company that has been making watches for nearly a century, now makes authentic reproductions of timepieces that debuted in 1927, according to Jim Marsh, president.

“The antique-looking watches have all the features of a modern watch with quartz movements that are built to last,” he said.

Marsh contends that vintage watches have been on the rise because today’s values lend themselves to “traditionalism” and “formalism.” These watches also echo what’s happening with retro fashion. “Mechanical watch reproductions are gaining some minor interest,” he explained, “because they are almost anti-statements to the high-tech society that we live in.”

Retailers, too, are citing some confidence about mechanical watches and antique-looking watches. The Rogue & Good Co. in Jackson, Miss., is carrying Chevignon, British Khaki and Ghurka watches that are reproductions of classic models, according to Rea Taylor, accessories buyer there.

He said that 95 percent of watches overall at the store bear the retro look – “We’ve been successful with them because they’re a great way to accessorize traditional looks.” He expects watches to make a comeback with traditional styles at the store.

At Town & Country, Woodbury, Long Island, authentic watches that date back to the ’30s, ’40s and ’50s are making their debut, according to Tom Miller, president. He predicted that although the watches are expensive and retail for $350 or more – they will find success this fall.

Miller said antiques are “interesting and timeless,” and that because fashion is becoming simpler and more elegant, refurbished Hamilton’s and revamped Rolex’s will fit right in. People also want to attach lasting value to their money these days. Miller said, rather than jumping on “flash-in-the-pan” fads.

The old-time look goes over well because it’s a good fashion statement not because it’s a retro look. These timepieces have a fashion feeling and elegance all their own.” he concluded.

Trends at Basel and SIHH

There are several recognizable trends emerging from watch companies this year, most of them are driven directly by demand from the consumer. In frying times, watch companies have had to become more end-consumer driven, and this has resulted in a remarkable range of product from which retailers can choose.

New Colors

MANUFACTURERS ARE STILL INTRODUCING new and innovative colors. Pastel colors are quite popular, as are brighter, more intense colors. Watches with interesting color combinations are hitting the market–watches that are unusual and eye catching. Movado, Hermes, Concord, Festina, Corum, MW by Michelle, Bedat & Co., Oakley and others have offerings that feature new and interesting colors.

Diamonds, Diamonds, Diamonds

THERE IS DEFINITELY A TREND towards jewelry watches, and companies like Calvin Klein, Tissot, Ebel, Ventura, Chopard, Omega, Longines, Movado, Concord and more are responding. Omega is adding diamonds to their women’s watches and to their men’s watches as well.

Though white diamonds are the dominant color, many companies are using different colors. Ventura uses some black diamonds in their diamond watches, and Chopard offers up a number of different colored stones, including chocolate diamonds.

It’s not just diamonds, either. Many companies introduced various colors of sapphires (black, blue, red, etc.), and often matched the sapphires with the dial and strap colors.

Yellow Gold Is Back

MANY OF THE COMPANIES showing at this year’s Basel Fair are adding gold to their lines. Festina is so sure of yellow gold’s reemergence, the company just built a new gold factory in Spain that is capable of producing 2000 watches a day. TAG Heuer has added gold and two-tone watches to the line, as have Tutima, Longines, Harry Winston, Van Cleef & Arpels, Cartier, Piaget, Chopard, Alfex and many more.

Very Large or Very Small

COMPANIES ARE EITHER GOING WITH larger watches, ones that men and women can wear, or going with the mini watches, specifically targeted at women.

Many companies have broadened their choices in large watches, making midsize watches bigger, while other companies have gone the other way, making watches smaller and more delicate.

Complicated Watches

CONSUMERS AROUND THE WORLD are becoming much more educated about the movements that go into their watches, and companies are responding with more mechanical movements in their offerings and with increasingly complicated watches. Many companies are including or expanding the mechanical watches in their lines, including Maurice Lacroix, Hermes, Movado, Hamilton, Jaguar and more.

Mechanical watches can help reinforce or establish a watch-making tradition and satisfy customers looking for more value and more of a story when buying a watch.

Maurice Lacroix introduced an entire range of mechanical triple time zone watches, called the Masterpiece Globe, one with a mechanical alarm, further solidifying the company’s place as a maker of fine timepieces.

There are so many fine brands of high-end mechanical watches, like Patek Philippe, Dubey & Schaldenbrand, Glashutte Original, Breguet, Blancpain, Fortis, Harry Winston and more represented at Basel, reinforcing the trend towards more sophisticated timepieces.


GIVEN THE PLETHORA OF BRANDS in the industry today, one way to catch the attention of the consumer is to introduce a watch that no one else has, like Tissot’s T-Touch, the industry’s first touch screen watch, or Ventura’s automatic digital watch. These watches can serve as a way in for the consumer. Even if they don’t buy that watch, they are aware of the line and more apt to buy.

Other examples of unique watches are the Swatch James Bond watches, the Hamilton Men in Black II watches, the Tutima range, including their new dive watch, the DI-300, the Fortis B-42 Mechanical Alarm, the Doxa Sub300T and many more.

Classic Styles

AT THE SAME TIME That companies are pushing the boundaries of style, mechanical complications and technology companies like Corum, Swiss Army, Longines, Hamilton, Hermes and others are bringing back styles from the past, styles that connect with the customer with a taste of nostalgia, and draw in new customers with a classic look.

Corum, which has really pushed design and style with the unique and striking Bubble line of watches, introduced a new line of classic-styled watches at Basel this year, and Swiss Army Brands is going back to the company’s roots with the newly introduced Alliance line, which features high polished watches with clean, classic designs.

Increased Versatility

IT’S MORE IMPORTANT THAN EVER to have watches where the straps can be swapped out or that can show a different look depending on the wearer’s mood. MW by Michele has made watch straps extremely easy to interchange, Bedat & Co. has a wardrobe of strap styles and colors to choose from, and most other companies have a wide choice of straps that can be swapped to provide the watch with a new look. Tissot has taken that a step further with the Tissot T-win, where the black dial can be turned over to reveal a white dial.

Giving customers the flexibility to change the look of their watches as easily as they change their minds is certainly a trend most companies are aware of and one that many are addressing in their new offerings.

There you have it, some of the trends apparent as a result of the 2002 Basel and SIHH shows. This should definitely be a fun year for watches.

Fashion trends bring attention to watches

Drug chains are seeing watch sales grow as timepieces make the transition from utilitarian items to fashion accessories.

Watches have been very hot for about the past three years,” says Marilyn Phelps, the jewelry and cosmetics buyer at Keltsch Bros., which is based in Fort Wayne, Ind. “Tons of articles that have been written about watches in fashion magazines have really helped sales.”

Price is another factor that drives the watch business in drug chains. “It’s an impulse category,” says Ruben Johnson, merchandise manager at Crown Drug, a 19-unit drug chain based in Advance, N.C. “Jewelry stores don’t get into the low-end watches.”

Price plays a crucial role in generating sales of watches at Keltsch’s 19 stores. “Impulse drives the sales, especially at gift-giving times,” says Phelps. “People see them in the cases and buy them.”

Keltsch switched to carrying primarily Lorus watches last August, in part because of the eye-catching appearance of the line from Mahwah, N.J.-based Seiko Corp. of America. About 20% of the chain’s sales are in fashion watches, which are merchandised as jewelry. “They’re too fancy to be used strictly to keep time,” Phelps says.

Crown’s customers also perceive watches as fashion items. “There is definitely a pickup in interest when there’s a new style,” says Johnson.

As an example, he cites the IndiGlo watch brought to market last November by Timex Corp., Middleburry, Conn. “We could have sold a lot more of them if we could have obtained them,” he says.

Horton & Converse Pharmacies, a 20-store chain based in Newport Beach, Calif., also had trouble meeting consumer demand for IndiGlo watches. “Watches absolutely are fashion items,” says merchandising manager Robin Koon. “We’ve pretty much stuck with Timex, because it has good styles and merchandising displays.”

The chain also offers watches from Swatch Watch USA, New York. However, sales of that line have declined lately. “I’m not sure if that’s because the fad has faded or because Swatches are available in so many other stores,” says Koon.

She adds that women (who account for the bulk of her chain’s watch sales) are especially interested in the products’ appearance, while men are more concerned with brand names.

Brand loyalty is more of a matter of social standing than gender among customers at lawton’s Drugs Stores, which is based in Nova Scotia, Canada. “Young professionals look for brand names and guarantees,” says merchandise manager Michael Knowlan. “Lower grades of watches are likely to be gifts and inspire little brand loyalty.”

Lawton’s offers watches in only seven of its 70 stores because of theft, a problem mentioned by other retailers. “As a general rule, watches are not sold in most of our stores because you’d have to bolt them to the counters,” says Knowlan. “A common problem is theft of the entire display.

“We put watches in high-profile stores in communities with larger populations that can support expanded merchandise offerings.”

In those outlets, lawton’s merchandises watches in show cases affixed to cosmetics counters.

Horton & Converse also keeps its watches locked in display cases. “They would walk out the door if we didn’t,” Koon says. “They are small and most cost from $20 to $60.”

Floor cases with approximately 100 watches apiece are used in many Horton & Converse stores. Others have 2.5-foot display cases near their cash registers.

Keltsch homes its watches in 5-foot cases and countertop displays in its jewelry department, which is staffed full-time to handle customer inquiries about the small, high-price merchandise.

Crown merchandises its watches in floor stands. “They only take up a couple of square feet of floor space, but they do really well for the amount of space they get,” Johnson says.

Counter attack as more and more fake watches appear on the streets, brands look for ways to fight back

Lots of people buy fake watches – even O.J. Simpson – forcing brands to take a multifaceted approach to protecting their trademarks.

Simpson was in the news this month, again, after it was discovered that a Rolex Submariner watch he turned over to the court to pay off part of the judgment he owes the family of his late wife was actually a fake. According to media reports, Simpson’s civil attorney said up front that the watch had potentially dubious origins.

If even celebrities are sporting fakes, it begs the question, how legit are the sources of many consumers’ watches?

Watches enjoy a unique place among consumer products, says Susan Scafidi, a law professor at Fordham University in New York. More than any other wearable item, watches evoke images of iconic brands, family heirlooms and, often, a decidedly masculine image. Although women have many ways to express themselves through fashion, men are sometimes forced to rely on a watch to signify all the things a woman’s shoes, bags and jewelry do, she says.

Watches are not just frivolous fashion,” Scafidi says. “There is a real cultural moment around watches right now.”

The increased popularity of timepieces of all kinds has given counterfeiters more to prey on, says Brian Brokate, partner with Gibney, Anthony and Flaherty. Brokate works with Rolex and other luxury and apparel brands on anticounterfeiting efforts.

As of mid-2007, watches and watch parts were responsible for 10 percent, or $11.5 million, of counterfeit goods seized by the U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement. The only categories that accounted for a larger share of seizures in the first half of this year were footwear and apparel.

Few categories seized, however, saw the dramatic increase that watches did. Watches and parts accounted for only 3 percent of goods seized, or $1.2 million, for the first half of last year. For fiscal year 2006, the most recent full year for which data is available, watches accounted for 2 percent of seizures. Those goods had a domestic value of $2.8 million.

As the number of watches seized by Customs increases it would seem to follow that more watches would be found in known counterfeit trading areas such as Manhattan’s Canal Street and Los Angeles’ Santi Alley.

A visit to Chinatown’s jewelry and accessories booths lining Canal Street reveals a long list of brands available. Readily accessible along the street are watches bearing the names or trademarks of Patek Philippe, Panerai, Dolce & Gabbana, Emporio Armani, Montblanc, Hublot, Puma, Swatch, Breitling, Chopard, Luminar, Corum, Omega, Rado, Herms, Franck Muller, Paul Frank and others.

Noticeably absent from booths are popular brands such as Rolex and Cartier. Both brands have very active anticounterfeiting enforcement programs. As a result, sources said, those brands are not always displayed up front. Instead they are often offered in a whisper to passersby, or are available on request in some stalls.

“One of [the anticounterfeiting program’s] goals is to keep the counterfeit watches out of the eye of the consumer,” Brokate says. “To be truly effective, you have to deal with the visibility problem.”

Enforcement efforts also focus on warehousing, storage and sources of fakes. The bulk of fake watches used to be manufactured in Chinatown with trademarks applied to blank faces there, Brokate says. Now the trend has shifted to a reliance on people who carry completed product in from boroughs such as Queens, where they are stored in a warehouse or other storage area. That way, he says, even when raids are conducted, only a small number of goods are confiscated.

That trend was apparent during a recent visit to Chinatown. In more than one location, Rolex watches were produced on request. One vendor, a young woman operating a sidewalk stand with a number of counterfeit watches on display, pulled out small bags of fake Rolex, Cartier and other brands after customers bought one of the brandless watches on display. One male vendor had such a small amount of product that he didn’t have a stand, and was instead doing business on a street corner in front of a restaurant.

Counterfeit watches and jewelry are much easier to hide than handbags or shoes because of their size. Sometimes watches are found inside fake handbags or secreted in a drawer, Brokate says. In online situations, hiding counterfeit goods is even easier. Web sites offering counterfeit watches or purportedly genuine watches are difficult to track, and consumers are less likely to be able to tell if goods are genuine, sources said. A Google search for “replica watches” generates more than 2 million hits.

Luxury watch brands are faced with three major threats to the integrity of their intellectual property, sources said. In addition to counterfeit watches sold in physical locations and on the Internet, some brands have been in court over genuine watches that have been altered by a third party to look like a more expensive model of a similar watch.

Cartier has been particularly active in fighting the after-market altering of watches. The brand filed a number of lawsuits over the last few years against jewelers who allegedly added diamonds to stainless steel models of Cartier watches to make them look like the gold or platinum versions.

Caption(s): Shoppers view counterfeit watches in a booth along Canal Street. / Anticounterfeiting programs work to keep fake watches out of consumer view. / Counterfeit watches representing many of the major brands are readily available on Canal Street. / As of mid-2007, watches and watch parts accounted for 10 percent of goods seized by U.S. Customs.

Calling a stone cutter a stone cutter

I was excited recently to receive another catalog from a company that identified itself as being “among the largest manufacturers and importers of the highest quality” precious and semiprecious stones. To me, this indicated that the company creates and imports stones.

But when I called to determine which stones were manufactured or man-made, I learned that by “manufacturing” stones, the company really means cutting them.

I have been creating J since 1971, and I am tired of hearing stone cutters claim to be manufacturers! If that were true, then a handmade jewelry artist/creator would also be a manufacturer, and that is the last thing I would want to say about myself, as the creator of one-of-a-kind jewelry.

Let a stone cutter be a stone cutter, let lab-created stones be manufactured stones. Stone cutters, stop claiming to be something you are not.

In a world of limited natural resources, a new demand is growing for gemstones that are not dug up out of the ground. My customers are thrilled to learn about the lack of destruction connected with lab-created stones: that fewer mountains are torn up, fewer streams polluted, and fewer miners underpaid for long, backbreaking hours of work. There will always be a demand for mined stones, but the more we learn and the more environmentally conscious we become, the more attractive man-made, manufactured stones become.

Bob Moon

Once in a blue moon

Barrington, Ill.