Star Remix

Akwa's Blog

A new home for Wittnauer

A well-known, time-honored brand name is like a piece of waterfront property, says Robert Mazzone, the new managing director of the Wittnauer brand, now owned by Bulova Watch Corp. You can’t make one–you can only buy one. A lot of companies seem to agree with him. The Sept. 5 announcement from Bulova that it had bought the 121 year-old Wittnauer brand for $11 6 mil lion ended a drawn-out bidding period in which several.. Read More

Rosy Times Continue For Watches

With all the talk of mergers, acquisitions and musical managers, the merchandise could have easily taken a back seat at the fine watch world’s leading trade shows here and in Basel, Switzerland. At the shows, which ran from the end of March through last Tuesday, gossip percolating during the day and over cocktails and dinner each evening frequently centered around who was likely to acquire the LVMH brands owned by Mannesman, IWC,.. Read More

The making of a status symbol

From dangling on the verge of oblivion, 10 years ago, TAG Heuer has become the most popular high-end sports watch in the world, and the fifth-best-selling Swiss watch brand, after Rolex, Cartier, Swatch and Omega. Back in the early 1980s, the flood of Japanese digital watches turned into a tsunami that deluged the Swiss watch industry. One of the little Swiss fish that nearly drowned was Heuer, which had been founded in.. Read More