Star Remix

Akwa's Blog

Trends at Basel and SIHH

There are several recognizable trends emerging from watch companies this year, most of them are driven directly by demand from the consumer. In frying times, watch companies have had to become more end-consumer driven, and this has resulted in a remarkable range of product from which retailers can choose. New Colors MANUFACTURERS ARE STILL INTRODUCING new and innovative colors. Pastel colors are quite popular, as are brighter, more intense colors… Read More

Counter attack as more and more fake watches appear on the streets, brands look for ways to fight back

Lots of people buy fake watches – even O.J. Simpson – forcing brands to take a multifaceted approach to protecting their trademarks. Simpson was in the news this month, again, after it was discovered that a Rolex Submariner watch he turned over to the court to pay off part of the judgment he owes the family of his late wife was actually a fake. According to media reports, Simpson’s civil.. Read More